In On Market Mavens and Consumer Self Interest 2007, Chelminski And Coulter look at the effect of market mavens on Consumer self-confidence in the US market compared with South Korea.
The question raised in this passage are how market mavens effect The United States markets compared to South Korea’s, these two totally different cultures that both have consumers that shape the economics of these countries. These market mavens look at media and market information to influence them and how they pass information on to others.
The most important information in the article shows how market mavens help the market places by boosting consumer confidence and helping brands and products by spreading positive information about these brands. This could also turn the other way if a market maven does not like or receive a good product and they can spread the news about the product or service causing it to flunk.
The author uses secondary sources from the press,
“Demonstrate that market mavenism is positively related to consumer’s self-esteem, tendency to conform, need for uniqueness, and susceptibility to normative influence.” – Further, Goldsmith et al. p.71
“With a backdrop of increasing globalization of the marketplaces, this work offers an important contribution to the study of the market maven from the international and cross-cultural perspective” (e.g., Albaum & Peterson, 1984;C. Lee & Green,1991) p.71
These quotes show how the writers use the press to build up their knowledge about market mavens and how they open up the marketplaces.
The use of a questionnaire that was given to people in both the U.S.A and South Korean, the U.S. questionnaire included 165 females and 115 males but in South Korea the questionnaire was given to 269 females and 215 males.
The conclusions that the authors results indicate that cultural individualism is related to consumer self-confidences in both the U.S. and South Korea. The market mavens also boost market knowledge and spread the information about the changing markets.
“Given the nature of the data, the intercountry analyses, were not performed, because the unit of analysis in this approach is the country, not the individual. Such analysis requires that individuals sampled for the study are representative of the country, and it favors studies that include a large number of countries.” Craig & Douglas, 2000 p.76
Most important concepts are that they were trying to find out whether market mavens were a cross-cultural thing. Whether market maven existed in every cultural across the world, but due to only having samples from 2 countries it was felt that was not enough evidence.
The author assumes that South Korea and the U.S. is enough people to get a diverse out come, but it is unfortunately deemed unsuitable.
The line of reason that the author takes is that he has managed to show that consumer self-confidences is boosted by the market mavens across the different cultures.
By failing to take the authors finding seriously the implications are that in this international market place. If corporations do not aim at the market mavens they will struggle to find a target market.
The author’s main points of view within the article are looking at market mavens and how they respond to media and changes of information in the market place. It also looks at consumer self confidence and cultural individualism.
I feel that if more questionnaires had been done in more countries there would have had more information to base the results on. It would have found more of a diverse and internationally accurate conclusion whether market mavens boost cross-cultural consumer self-confidence.
Further, Goldsmith et al, On Market Mavens and Consumer Self Interest (2007), p.71, Psychology and Marketing 2007
Lee & Green, (1991), On Market Mavens and Consumer Self Interest (2007), p.71, Psychology and Marketing 2007
Craig & Douglas, (2000), On Market Mavens and Consumer Self Interest (2007), p.76, Psychology and Marketing 2007
Networking Survival Guide (2003) explores the world of networking offering advice on the building connections for self-improvement. The author Diane Darling, shows examples of the benefits good networking can bring to people operating in business
In this book the author is trying to teach and educate the reader in the world of net working. By showing examples of how networking can benefit you in the business world. How it can create pathways to new opportunities of further knowledge and business deals that can lead to success. The book also touches on how people can perceive you and business through impressions.
“If you work for a company, remember that your behavior reflects on it as well as on you.” p.13
Also how experiences with brands, even friend’s experiences can influence your point of view over something.
If you’re already a net worker the book will help you successfully expand your networks. Its not all just about using the internet to network with people its also to do with face to face meeting people and being able to give and receive. We need to continue’ to learn and develop our skills, and as we live in an age where with a click of a button we can access the world via the Internet, we have the whole worlds knowledge at our finger tips and we should take advantage of it.
The author tells us that it is the most essential skill to take control of your own lives and its directions. Networking is you taking control of your professional career, and deciding how you want it to be directed. How you want to source work and build up your own personal reputation.
‘When you network, you are asking others to vouch for you. Your behavior reflects on them. If you are recommend you for a job and you do well, they look great! If the project is doesn’t come in on time or on budget its signals that maybe your standards are different from theirs and they wont consider one of your suggestions in the future.”p.12
This book is a training guide in how to network successfully. The writer has used experiences from her own life, and the work shops she hosts for companies. She wants people to know they are not on their own and there is a world you can access via networking to help you get on and to develop and to learn new skills and you can access it your self.
No man is an island, entire of itself: every man is a piece of the continent, a part of the main.” – John Donne (1572-1631)p.4
The main assumptions that the author makes within this book, is that you only use networking as a business tool, when many people use networking as a social tool to meet people and to keep in contact with old friends. The age we live in and especially myself as a student I use social networking daily, well maybe even hourly. So why could they not tell you how to use that successfully?
If everyone in the world read this interesting and educational book we would live in a society where everyone networked not just in personal lives but in business also. This would maybe make business relationship better and you would find a much wider variety of knowledge and understanding of others and hopefully make the business world a much easier place to work.
If on the other hand this book was to be locked away and never to been seen again and the ideas that it promotes are lost with the book. The worlds business relationships will not widen and grow as affectively. People will find it harder to advance their knowledge out with there geographical location.
The author has a vision on helping people discovering new ways to connect to people through networking. The book is her tool to access more people than she already can via her workshops. This book means she can go global with her ideas of networking and how it can be done successfully.
I feel that more research into networking on a global scale would benefit peoples understanding on the importance of this skill. This would possibly help people want to develop their networking skills and further their careers and social networks.
Darling, Diane (2003) Networking Survival Guide (2003), p.12 – p.13, Ebrary, Inc.
Donne, John, (1572-1631) Networking Survival Guide (2003), p.4, Ebrary, Inc.
Market mavens are attentive to media and important diffusers of marketplace information. This study examines the relationships between cultural individualism, general and consumer self-confidence, and market mavenism in the context of two distinct cultural systems, the United States and South Korea.
CondeNast, Style.com the online home of Vogue.
This comprehensive fashion magazine, this shows all the major new styles and catwalk fashions for each season.
Darling, Diane Networking Survival Guide : Get the Success You Want by Tapping into the People You Know, Publisher:McGraw-Hill Companies, Released 2003.
The book is a step by step guide to networking, and how to use them successfully to benefit your self and to post your self confidence in the process.
Funk, S, The spread of awareness and its impact on epidemic outbreaks, PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, April 21st 2009
When disease brakes within the human population, it changes the behavior of people and they response to the out brake of the disease. Even if no centralized information is provided about the presence of a disease, such awareness can arise through first-hand observation and word of mouth.
Kahle, Dave, Preventing The Price Objection, American Salesman Jun2009, Vol. 54 Issue 6, p24-27.
The article discusses how salesmen can prevent customers' price objection. Salesmen are advised to project an image that is worth the price of their products. It is believed that appearance impacts the subconscious view on value of customers. Other tips include avoiding price comparison, dismissing willingness to discount, and displaying an affirmative behavior.
Rosenberg, Scott, Say everything : how blogging began, what it's becoming, and why it matters, New York, Crown, 2009,
Explores the complex network of blogging and provides insights into the new medium with discussions on privacy, self-expression, authority, and community, and includes close-ups of blogging innovators, including Evan Williams of Blogger.
Woods, Margaret, Shape of fashion and its underpinnings, 1870-1960, Museum of the Rockies.
This is a website about ‘The shape of fashion and its underpinnings’ an exhibit online from the Rockies Museum from Montana. Its looks in-depth of the history of women’s underwear.
The postal strikes started on the 7th of august this year when 25 thousand Royal Mail workers walked out from their post. The strikes have continued and now with the lead up to Christmas there are more plans for strikes to disturb the festive period. They are striking about pay, but how much does the average postman get paid? And how much more do they want? They are paid "As a guide, new employees aged 18 and over will receive basic pay of around £256 a week for full-time hours rising to £285 - £311 after 1 year. This rate will be on a pro-rata basis for part-time hours. Higher rates are paid in Inner and Outer London and in some parts of the South East." This is from Royal Mails own website that would mean that they make on average £13,312 and they are looking to jump to a crazy £17,500. Do the postmen not realize that we are going through the deepest recession since World War Two; there are around 2.5 million people unemployed in the UK. Other companies are cutting wages freezing pension pots and employees are being asked to work for free or even told to take unpaid leave. Why should taxpayers fork out more money to pay for their pay rises? Just because the Royal Mail is still a public sector company does not mean that they should have to cave into the CWU's to get the company up and running again. The tax payer is already forking out billions to bail out the banks that got us into recession in the first place, so why should we give more money to Royal Mail so postmen can have a £4000 pay rise when we are suffering our self’s.
What are they going to do extra for the their £4000? Well, not much they plan on doing the same jobs as they used to do. The CWU's are also stopping the Royal Mail from trying to change and modernize the postal services. In this age of emails and internet banking and ever improving communication the Royal Mail needs to move with the times and look at there new target markets. Currently the Royal Mail loose around 10 million letters a day to competitors and electronic communication. Surely this extra £4000 per employee would be better being invested back into the company to radically change this iconic public service. Reviewing its whole service design, are post offices still relevant to today’s general living? Who actually uses the post office, the pensioners get there pensions paid into their bank account these days, you can apply for passports online, and most other things you pick up at the Post Office can be downloaded from the internet. The only function that cannot be done online is sending packages. Another big question is, are Post Offices in the right loctation?
For example in my local town of Glenrothes they have moved my main Post Office from its own store that was located just outside the Kingdom Shopping Centre and it’s know located within WHSmiths on the second floor. This store is not the largest on the ground floor so after shuffling between newspaper stands and the queuing public you are faced with a very steep staircase that everyone has to clime before reaching the Post Office. The hand full of times I have ever been in this new post office I have stood in a queue for about 15minutes just to either get a form for something that I don't feel is worth giving up 15 minutes of my time in my ever busier life style. While waiting for such a period you observe things like old ladies complaining about the move of the post office. Then you catch the manager giving everyone a smug look as he thinks he is important but really has no influence in anything of importance within the company. He is one of these people that just by looking at him I can tell I don't like him and he makes me feel uncomfortable ever time I see him.
Why cant we change these old fashioned Office style cattle markets that makes everyone wait so long and make you feel so uncomfortable. I think people want something fast easy and simple to use in a relaxed environment with staff that seem to care and can approach all walks of life. They could offer services like their new banking scheme's and their existing services such as sending packages and supplying forms. Why cant they extend there service into maybe providing internet so people can fill out forms online in store, or access there Post Office account online.
They also have to makes sure that every community can have these services including the remote parts of the UK that are forever under fear that their Post Office is going to be closed, Everyone pays their tax so why cant everyone receive the same services.
There is a whole range of different opportunities that the Post Office can explore to change its service design and target market.
The only thing is trying to make CWU realize that the world is a changed place and there is no room for strikes when there is mass unemployment and a changing market place. These postmen cannot forget that they are replaceable as Royal Mail takes on 30,000 part time staff and 85,000 people applied. This alone shows how replaceable they are. I hope that these strikes have not done too much damage to this service that Britain has relied on for centuries to deliver our mail. Can Royal Mail crush the CWU union and carry on and change for the future. This is one question only time will be able to tell.
As the jute industry grow 19th centre in Dundee, so did the whaling industry. The Dundee whaling fleet was the largest in Briton for the most part of the 19th centre. Ship Building prospered in Dundee, as the jute was imported from India so the mills needed ships. The Jute Barons that owned the mills normally also owned the ship building firms and the shipping company. The Jute barons made allot of money from there industries and gifted things back to the city like the Lochee park and Cox's park. At the hight of the jute industry it employed over 50,000 people in Dundee.
Even though these barons gave things like parks and city hall to the people. I think the people would have proffered better housing or pay. Or even allowing the men to work. As most families lived in 1 or 2 rooms with 1 toilet to 7 or 8 families. So why did they not invest in a better sanitation for the working population. Or new housing as this would have improved there works heath and they would have been able to work longer and harder.
Dundee suffered in the depression in the 1930's, the jute and ship building industry took a hard hit. The Jute mills slowly closed after the second world war, jute production ceased
The greed of the jute barns of Dundee brought the down fall to an industry that had consumed the city for the best part of 2 centuries. Dundee is now a centre of learning and research. Housing and living conductions have improved dramatically. The city council carted vast housing estates in the 60's and 70's, but I will let you make up your own mind weather they have been a success or not. I think that Dundee has came a long way from the days of slums and 7 families to one toilet. The city continues to improve and change for the better and for the worst. The cities newest project is the redevelopment of the water front. After some bad decisions made in the 70's. The water front is going under a rejuvenation opening up the city centre to carte an easier link to the water front.